TORONTO - Canadian Tire Corp. says it is revving up its presence on the auto racing circuit as part of its renewed focus on driving growth in its core automotive business.

"Automotive is the cornerstone of our business and now we're going to act it," Canadian Tire's

"Racing fans, you should also take notice as we return to prominence in Formula One, NASCAR, and Indy racing over the coming months," he added.

Wetmore said the affiliation with auto racing is key to showing customers that Canadian Tire is an authority in the automotive business.

"If you're in automotive, you're in automotive, and therefore you have to be in the racing game," Wetmore added.





do you think when the race car comes in for tires, the 16 year old behind the parts desk wont have a clew what kind of tires the car should take? i wonder if he will ask the year make and model